- Pricing8 min read
Cost per latte: the real math, including overhead, fuel, and labor
Most operators only count milk and beans. The real cost is 3x that. Here's how to calculate it and what it means for your minimum drink price.
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- Pricing7 min read
How to price a wedding espresso bar (2026 rates by region)
Weddings drink twice what corporate events do. Here's the participation math, the per-region pricing bands we see in our data, and the three line items most carts forget.
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- Permits
Coffee cart permit checklist by state
California, Texas, Florida, and New York all require different paperwork to legally sell coffee from a cart. Here's what each one wants and how long it takes.
- Growth
Free coffee catering quote template (Google Doc + PDF)
A one-page quote format that's booked over 100 events. Copy it, brand it, send it.
- Ops
How many drinks will 200 guests actually order?
Participation rates by event type, by time of day, and by season, from 118 events we've analyzed.
- Growth
How to get your first 10 corporate coffee clients
The cold-outreach sequence, the pricing trick, and the one thing most carts get wrong on the follow-up call.
Want one sooner? Email the slug to support@woodencowlabs.com and we'll bump it.
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